July 12, 2008
True to its own idea that Vista is a perfect product, Microsoft plans "improving" it with a large marketing push.
True to its own idea that Vista is a perfect product (as demonstrated by the recent 5 things on Vista), Microsoft rather than improving the product plans to improve its perception it with a large marketing push. According to Mary Jo Foley they plan spending 300+ million dollars. A quote in the article shows the attitude of blaming everyone but themselves "partners stopped believing that Microsoft would ever manage to ship Vista and thus didn’t prepare adequately for the launch of the operating system". So all problems with Vista are due to third parties? Foolish at least. And what about launching a new Vista Compatibility Center only 18 months after releasing the product? Needless to say Microsoft claims Vista is perfect and users love it, but a vocal minority.
I beg to disagree... and I'm not alone. I found the article after reading "
Fixing the Vista PR Disaster with More Marketing" in Bruce Eckel's blog. I agree with him on most issues. In particular it is true that "The number of critics are quite large, and the majority seem to be disaffected Microsoft customers who feel they have been abused. Attacking your customers, especially the technically-oriented ones that give advice to the others, is just going to make a bad situation much worse." As with the 5 things, claiming that people who have problems with Vista are idiots and people who couldn't make it work (and I consider myself in this group, despite my 18 months using it as my primary OS) won't bring any good to the cause.
posted by
marcocantu @ 10:07AM | 4 Comments
[0 Pending]
Fix Vista with... Marketing
I must be one of these idiots too ;)... I fix my
Vista today : I came back to XP (after 12 months on
Vista).
The only thing I'm missing is the search feature from
the vista start menu...
Comment by Stéphane Wierzbicki on July 12, 13:53
Fix Vista with... Marketing
I have to say that it resembles, on a much larger
scale, tha same the old Borland did with Delphi 2005
(and partly BDS2006 and RAD 2007). It's not the
product to have issues, it's just a vocal minority of
users complaing... "let him that is without sin among
you, cast the first stone"! <g>
Comment by Luigi D. Sandon on July 12, 18:20
Fix Vista with... Marketing
"claiming that people who have problems with Vista are
idiots and people who couldn't make it work ...
won't bring any good to the cause."
A bit like claiming that people who have problems with
Delphi post version 7, especially the "improved" tool
palette are idiots who couldn't make it work.
Hmmmm...?
Get over it - it's software.
Thanks to the "no warrant of fitness for purpose" etc
etc of the licensing terms under which software is
provided, it will always be cheaper to release and be
damned (fixing/browbeating any unfortunate perceptions
if/when necessary) than to re-release and/or fix - or
even try to - fix any actual, real problems.
If consumers had real recourse when the product they
spend their $$$s on is not fit for purpose, THEN we
might see some responsible and respectful behaviour
from software vendors.
From ALL software vendors.
Comment by Jolyon Smith
[http://www.deltics.co.nz]
on July 14, 00:17
Fix Vista with... Marketing
When Hodges writes (see non-tech, "Delphi refocussing
on .Net - good or bad?" thread):
"Classic undocked is a challenging thing given the
architecture of the Galileo IDE. Frankly, I'd like
to drop it, but I know that would cause a major
meltdown."
They wish they could drop it because the new IDE is
so badly designed it can't handle the old undocked
layout easily (which IMHO is much more useful,
especially when using more than one monitor, or on
small monitors like those on small and light
notebooks), despite their users find it very useful.
Instead of modifying a IDE that doesn't do what
customers ask, they wish they could force users to
use the only layout they decided to support. Vista
management looks to have lots of followers outside
MS...
Really hope Embarcadero will change this attitude.
Comment by Luigi D. Sandon on July 14, 12:12
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