Embarcadero (owner of the CodeGear brand) is about to launch a subscription-based licensing deal. According to InfoWorld, on Wednesday Embarcadero will introduce All-Access:

The All-Access program offers access to application and Web development tools, such as Delphi, JBuilder, and C++ Builder; database design and development tools, such as ER/Studio and DBArtisan; and database management tools, such as Change Manager.

You can read more in the article, which has also a quote by Swindell... or wait for the formal announcement in a couple of days... BTW, the article claims "pricing begins at $2,250 for a Bronze level".

Update (Few Hours Later)

I spotted another article talking about All-Access on SD Time at http://www.sdtimes.com/link/33280. Content is different and extra information is provided.

PS. Don't speculate about pricing until pricing is unveiled, please.