There are new special offers for Delphi XE4 users, specific for iOS, and including several free tools (available to all XE4 owners -- if you already bought Delphi or RAD Studio XE4 you can download the free tools right away). Summary of all offers is at:
The free tools include TMS Cloud Pack for iOS, MIDA Basic (the VCL to FireMonkey converter), some free styles, and a trial offer on MacinCloud. Details about the downloads (available only to registered users) are at edn.embarcadero.com/article/43181. Announcement and further description on Tim Del Chiaro web blog at delphi-insider.blogspot.it/2013/06/new-delphi-and-rad-studio-special.html.
Not only you can get these free tools, but also a new low price on the Mobile Add-On Pack for Delphi XE4 Professional. Plus all existing discounts for XE4 and FireDAC extended until the end of June.
PS. Side note for those interested to know how Delphi is doing, have a look at the press release Demand for iOS Support Drives Year-Over-Year Growth in Sales for RAD Studio Development Tools.