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May 26, 2008

Wayne Williams: I'm a developer (and like Delphi)

During last week CEOs Wayne Williams (Embarcadero Technologies CEO) began his presentation stating he is a developer. That's a great start for CodeGear and his remarks about Delphi are notable.

Last Thursday, David I hosted Jim Douglas (CodeGear CEO) and Wayne Williams (Embarcadero Technologies CEO), with an average 180 attending. The entire presentation is online along with the Q&A transcripts.

Jim Douglas introduced the talk telling us how he worked in the background and "in silence" to find a strategic partner for the CodeGear IDE tools, a quest that ended the day they announced the agreement by Embarcadero to buy the CodeGear asset from Borland.

I'm a developer

Wayne Williams, the future CEO of combined company, started his presentation by stating

I'm a developer! I started my career writing code, it has been a long passion of mine, I still write code and keep my fingers sharp.. in the past I've used all CodeGear products... my first large engagement in projects was written in Turbo Pascal 1.0.

That's interesting, because as far as I remember, it has been many years since Borland/Inprise/CodeGear has had a CEO with a background as programmer

More interesting points in his introduction (rephrased by myself, refer to the original presentation for the precise words):

  • Goals of Thoma Cressey Bravo (Embarcadero investor): buy companies and grow them, we've doubled our R&D group.
  • Systems have data and code. The combined company has tools for the "data plus code" management. We are putting together two great development teams.
  • Independence is really important. Embarcadero supports all major database, we are very passionate about independence.
  • Data volumes are growing at large speed, developers population is growing... we have a very sound business.
  • Not a lot we can do until the deal officially closes. At first, we'll be able to do cross-selling and bundles. Idea = ER/Studio + Delphi, but that's just the tip of the iceberg.
  • We have an incredible opportunity to create new tools that bring code and data much closer and let them evolve together.

The Questions and Answers session was very long, detailed, and interesting. Many technical points received a vague response (as one would expect). Again, a few points worth mentioning from my point of view.

Delphi is Not Over

From the chat transcript (hear the talk at 39:20 for the detailed answer, which is much longer and really very relevant for Delphi):

Wayne: I can tell you that Delphi is absolutely not over. I personally love the product and have used it for many years. It's clearly the best RAD tool for building native Windows apps and it's a fantastic business. It's an anchor product with a very large and loyal customer base. We're going to continue to innovate, move the products forward, and attract more and more users.

Jim: I love  this question. If you look at applications around the world, the need for native applications is not going away. There's this great part of the market that will always need native appliications.





 

7 Comments

Wayne Williams Im a developer and like Delphi 

Good to hear this.
Comment by delfi phan on May 26, 16:05

Wayne Williams Im a developer and like Delphi 

 Whell I dont like where he says 

"It's clearly the best RAD tool for building native
Windows apps"

Because that could be translated to there will be no
Delphi.Net.

Just my 2 cents.
Ramiro
Comment by Ramiro Corona on May 26, 21:35

Wayne Williams Im a developer and like Delphi 

I'm more than convinced that today there's still a 
huge need for native applications and Delphi is, in 
my humble opinion, the best tool to develop software 
for WinAPI32.

On the contrary, I think that Delphi for .NET has no 
future, simply because it would be a mistake to try 
to compete with Microsoft. .NET is their creature and 
in that field they are unrivalled.

A winning strategy for Embarcadero could be to make a 
free version of Delphi available for the amateur 
programmer, i.e. something similar to what MS did 
with VB.NET. This would surely increase the number of 
Delphi developers.

Business software is still widely used locally or in 
LANs, so it makes a lot of sense to have a powerful 
programming language that allows you to compile 
natively.

After all, how many commercial applications produced 
by MS were developed in .NET?
Comment by Pasquale Esposito [http://www.espositosoftware.it] on May 27, 00:14

Wayne Williams Im a developer and like Delphi 

Good presentation and talk show with Embarcadero. It
seems to be a different company than what Borland has
become in later years and that is a good chance.

Now (from July) Embarcadero and CodeGear must show
that they can live up to of these promises. I will
give them half a year to demonstrate that change for
the better is really happening. How they handle the
launch of Delphi 2008 edition and the quality of the
product is really important. It will be the first big
sink or swim test for the new company.

I hope Embarcadero's management have understood that
CodeGear is not just a way to sell more database tools
and make database frontend, but that Delphi compiler
is critical to many other development projects.

I invite Embarcadero to visit the Delphi Wiki apps
list, to see how diverse the field of development that
Delphi is used in:
<http://tinyurl.com/loahz>

With the right focus on power in performance and
clarity in code, Delphi can become a first choice for
PC development. This is where Delphi should go.

Doei RIF
Comment by Richard Foersom [http://http://tinyurl.com/loahz] on May 27, 08:42

Wayne Williams Im a developer and like Delphi 

"A winning strategy for Embarcadero could be to make 
a free version of Delphi available for the amateur 
programmer, i.e. something similar to what MS did 
with VB.NET. This would surely increase the number of 
Delphi developers"

Yes, it will increase the number of Delphi 
developers, but would it increase 
Embarcadero/Codegear revenues, or kill them?

I think a version with some reductions in IDE 
functionalities (i.e. no refactoring, some debugging 
features disabled), no form designer (amateurs should 
learn how Delphi works coding), and with just the RTL 
+ simplified VCL could be offered for free. 
Especially, it would be difficult to *sell* software 
written with a *free* version. But i guess 
many "amateurs" would say "hey, we need an enterprise-
grade full-featured software for free! Our cust.. ehm 
our 'friends' pa... oops look for great software!" <g>
Comment by Luigi D. Sandon on May 27, 22:22

Wayne Williams Im a developer and like Delphi 

You have probably forgotten that a free version of 
Delphi is already available (the Turbo edition).

The only big limitation it has is that you can't make 
use of external libraries. For the rest, you can even 
use it for commercial purposes.

So, I was just thinking that it could be advantageous 
not to discontinue the free edition as it would 
attract a lot of former VB6 developers who -- like 
me -- refuse to switch to .NET.
Comment by Pasquale Esposito [http://www.espositosoftware.it] on May 28, 13:34

Wayne Williams Im a developer and like Delphi 

Systems also have reports. I like to use Crystal
Reports with Borland Delphi 7.
Comment by Gedean Dias on May 28, 21:31


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