In a non-tech thread in the forums, Nick Hodges (Delphi Product Manager) has stated that "the next release of Delphi will use MSBuild as the build engine". This is very good news, as the Project Manager in recent versions of Delphi got some extra features and a change to install build tools, but with limited capabilities. MSBuild, instead, is the Microsoft build tool used in Visual Studio and allows developers to customize the build (and deployment) process with many different tasks.
At the moment you can achieve something similar using third-party build tools, like FinalBuilder. I think this is a very good addition, also because the same build process will be available within the IDE and fromt he command line. Moreover, you'll be able to use MSBuild also for C++ Builder (while in Visual Studio C++ compilations are not managed by MSBuild). More about this in David Dean blog.