I just found out that Borland/CodeGear and Emarcadero have more in common than I thought. Both Borland and Embarcadero have suffered trying to get into high-end ALM segment, losing (or risking to lose) a broad loyal following. Borland partially reversed the trend by creating and selling CodeGear, a division focused to the original core products. Embarcadero refocused on its core a few months back, according to this article dated Dec 2007 (thanks to Hrvoje Brozovic for pointing it out in non-tech).

In the article Embarcadero CEO Wayne Williams tells that " the company was not accustomed to the long sales cycles and higher-touch presales support. In that sense, it was like Borland before it spun off CodeGear for its IDE business" and that " R&D for core products has been doubled" (while cutting on brand new and non-core development). The article concludes:

Williams believes that Embarcadero can achieve its stretch goals by going back to its core customer base. “There is a lot of room within those user categories to provide additional products to improve their productivity.”

There is also a lot of room for Delphi Win32 to grow and improve its users productivity, something CodeGear seems actively focused on, after a few years of distraction.