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January 28, 2011

Delphi Starter Edition

According to an article in SD Times, Embarcadero is starting to sell a low-cost, limited version of Delphi from 149$. This is a very significant alternative to the existing versions.

According to a newswire published in SD Times, Embarcadero is starting to sell a low-cost, limited version of Delphi from $149. This confirms rumors and past announcements of a low-cost edition of Delphi being true. The same deal is announced also for C++Builder. This is a very significant alternative to the existing versions, as the price is significantly lower, more on par with the "Turbo Delphi" versions sold a few years back and later discontinued. The article claims 199 USD for a new license and 149 USD for upgrades, which seems to very liberal to get (from "any competing IDE or application development tool"). I'm guessing it will convert to 149 Euros.

In terms of features , these "entry-level versions offer hundreds of components for creating user interfaces, touch-enablement, grids, Office-style ribbon controls and other Windows controls; more than 120 Internet protocols and Internet standards; and IDE Insight, the fastest way to find and execute commands with one-click." This sounds similar to a Professional version, but it is hard to tell from this very short description.

The article covers in detail some of the "legal limitations" , like "up to five licenses running simultaneously within their network" and that developers and companies can use them until their "annual license or service revenue exceeds $1,000 USD ". This sounds very interesting for developers living in countries with limited wages, very easy to reach in Europe and North America. Still, at the point the article claims you'll be able to upgrade to the full version with a 100 USD discount, which is almost the amount of money originally spent on the Started Edition upgrade.

On the official Delphi Editions page on Embarcadero web site, there is still no mention of this new edition of the product, while a newsgroup thread started yesterday and referring to the SD Times article has no official posting from Embarcadero employees. But it is interesting that Dmitry (of da-soft) comment starting the thread was "Dreams come true!". Good point. And David I is referenced in the SD times article saying " At an entry-level price, Delphi and C++Builder Starter provide individual developers and start-up companies with powerful functionality to build native Windows applications fast. " Very true!

I really think this announcement (if officially confirmed) will be very positive for the Delphi community and it will contribute increasing the number of developers using Delphi, and push the entire ecosystem.

PS. I should probably get a "Delphi Starter Ebook" out there, but probably have too many pending projects for now.

Update: Official Announcement

There is now an official announcement at: www.andreanolanusse.com/blogen/delphi-xe-and-cbuilder-xe- starter-editions-officially-announced/ and a specific page on the Embarcadero web site with all the details and the feature matrix with the technical limitations at www.embarcadero.com/products/delphi/starter.





 

43 Comments

Delphi Starter Edition 

This is really GOOD, GOOD news. Also your initial 
thought of a "Delphi Starter Ebook" is worthwhile to 
think about. Something for the beginners to have a 
helpful hand for their start.  
Comment by Christian on January 28, 12:52

Delphi Starter Edition 

I think the limitation is ok. Maybe USD 1000 is 
little low, but this moment you can upgrade for USD 
100 less.

For me the perspective crossgrade makes sense. Think 
of developers that have a Spark program or a MAPS ... 
here and a native development alternative ... makes 
sense. You will not convince people with words to 
switch to Pascal under .net. 

Delphi for 150 USD when you have VS ... and this way 
give someone an opportunity to write things in 
something that comes close to C# and Winforms but 
finally is sthg. that is easy to deploy and native 
makes sense. You cannot so simple convince by 
words ... Delphi itself in convincing enough, the 
moment it is installed.

"Our" thinking is usually the way Delphi is primary 
IDE but for all the others that do not have it 
installed, ... but if there are more VS users and I 
think there is still a demand for something more 
simpe for the Desktop. If the result for the Windows 
world is ASP.net (MVC X) for the Web and Delphi for 
the Desktop maybe easy to combine then I think on 
Windows this is way. The best finally is take the 
Free VS for ASP.net and get 50 bugs off for 
Delphi...:). This is a complementary for the 
developer.

There are many more secenarios ... 
Comment by Michael Thuma on January 28, 12:56

Delphi Starter Edition 

 Sry - for the grammar ... it was too early this 
morning.
Comment by Michael Thuma on January 28, 13:46

Delphi Starter Edition 

 So, basically the cut off point is where you STILL 
could not possibly afford the pro version.  It's 
almost like Borland was still in charge.  A saner 
number would be like 3 or 4 grand a year.  Still, its 
not like anyone is looking over your shoulder, so I 
suspect people will do it that way anyways.

AS for how this version differs - I suspect it will 
be limited like Turbo Delphi - unable to add 
components until someone cracks it wide open.  (which 
for Turbo Delphi was absurdly easy to do)
Comment by Xepol on January 28, 14:14

Delphi Starter Edition 

 Great, but it's overpriced by $100.

 They are the underdog and MS have had the VS Express   
 Editions a couple of years now for free.

 
Comment by Alf Hansen on January 28, 14:23

Delphi Starter Edition 

Awesome.  This is finally bringing me back to Delphi, 
after 10 years of abstinence.  
Comment by arni on January 28, 14:35

Delphi Starter Edition 

I always find it "funny", that BorCodeDero news 
appears first on SD times or the like, and then 
through offcial channels. Very smart marketing move, 
you find it in the press, go to the BorCodeDero site, 
and, "WTF?? Nothing here??!!". The risk is prospect 
customers are simply driven away because they're not 
going to check again later, unless really, really, 
really interested (only this kind are those who are 
already Delphi users, one way or the other).
This looks like something alike MS Bizspark, but 
again that is broader and less expensive. Let's see 
if it works. A lot depends on limits and how they're 
going to enforce it. Maybe a temporal limit before 
the revenue limit is enforced (say, one or two 
years), would have been a good idea as well. It is 
true that the average life of any Delphi release is 
one year only... <G>.
Comment by Luigi D. Sandon on January 28, 15:06

Delphi Starter Edition 

Good move.

I think this one of the best news since Embarcadero
bought Delphi from Borland.
Comment by Mohammed Nasman [http://www.mnasman.com/blog] on January 28, 16:03

Delphi Starter Edition 

I think this piece of news is just in context of
students, that they want to stick with Pascal
derivatives and want a licensed product. Another parts
will be for really poor countries but not for bigger
companies, those prices seem to be for someone that
will unlikely pay the price of the license for one
simple reason: it cannot afford it.
Comment by Ciprian Mustiata [http://narocad.blogspot.com] on January 28, 16:21

Delphi Starter Edition 

Just called the Canadian EMB office, After asking if it 
was available, she it would coming out around "Feb 1st," 
which confirms the Delphi Starter Edition! Can't wait!
Comment by Jeff [http://twitter.com/PascalCoder] on January 28, 17:08

Delphi Starter Edition 

This is just terrific.

$1000 per year? That must be an error.
Comment by Leonardo Herrera [] on January 28, 17:13

Delphi Starter Edition 

It is now official that this is coming next week:

http://delphi-insider.blogspot.com/2011/01/delphi-
starter-official-announcement.html
Comment by Marco Cantu [http://www.marcocantu.com] on January 28, 17:19

Delphi Starter Edition 

Underdog?

Show me something on Windows Desktop on .net:), you 
could go from this this moment on.

If someone rethinks - Maybe it is finally not the 
worlds best idea to comebine technologies for the Web 
with the Desktop, because the evovle at a different 
speed.

I am not sure, maybe EMB has realized that on long 
term they must cut prices and requrie more users.

The free VS versions help Delphi at least in the point 
that young people work on Windows ... at least as IT 
professionals. I think this is the aim. We older here 
I am 39 - we are not the the furture of Windows, we 
are the current and the past:). For me still the point 
is you can simply switch form C# + Winforms to Delphi 
... 
Comment by Michael Thuma on January 28, 17:30

Delphi Starter Edition 

 Leonardo - 5 seats multiplied by 200 USD is the upper 
limit.

150 per seat is the crossgrade.

Mike
Comment by Michael Thuma on January 28, 17:32

Delphi Starter Edition 

 
"$1000 per year? That must be an error."

may be per month !!
Comment by Djalil [] on January 28, 17:36

Delphi Starter Edition 

Now the big question is.. can we install our own 
components? 
Comment by Jeff [http://twitter.com/PascalCoder] on January 28, 19:19

Delphi Starter Edition 

I find the legal limitations absolutely ridiculous, 
especially the one dealing with the $1,000 maximum 
monthly income (I really hope that "annual" was a typo).

Imposing functional limitations on their product 
certainly makes sense, but forcing a company to keep 
their incomes constantly under control in order not to 
exceed the maximum amount is simply surreal.

Why should a developer prefer the Delphi Starter Edition 
to Visual Studio Express which sets no commercial 
restrictions?
Comment by Pasquale Esposito [http://www.espositosoftware.it] on January 29, 08:09

wrong legal limitations kill this product 

If you have only one person in company you can't buy
starter because your annual company income is more
than $1000 ... wrong wrong 

so you can only say to your employer: "Here you are
$200 and go buy starter for yourself". It will be ok
with killer licence?
Comment by PS on January 29, 08:33

Delphi Starter Edition 

@Pasquale Esposito: "forcing a company to keep 
their incomes constantly under control in order not to
exceed the maximum amount is simply surreal" - er, the
idea is presumably that if a business is making money
from the product, Embarcadero want to be making money
from you. What on earth has this to do with 'forcing'
a business to keep its revenue artificially low? If
you're a reasonably successful indie developer, your
profits should dwarf the cost of an upgrade to Delphi Pro.

"Why should a developer prefer the Delphi Starter
Edition to Visual Studio Express which sets no
commercial restrictions?"

Now *that's* a ridiculous statement, and on more than
one level. The logic of your argument is that
Embarcadero should be simply giving Delphi away, so
that others can make money off it but not Embarcadero
itself (let me guess, you wouldn't apply the same
principle to your own work). That said, if the
reference class is 'native code development tools', I
suggest you acquaint yourself with what MS actually
gives away with VS Express.
Comment by Chris on January 29, 12:18

Delphi Starter Edition 

I believe many fail to understand this is not 
the "Delphi Greed Edition" they want. Face it, this 
is not a cheap edition for existing companies looking 
to save on Delphi. This looks exactly an edition for 
hobbyists and startups, the edition that everbody 
asked while hoping to get a free/cheap one usable for 
commercial development to maximize their revenues...
If you don't like the limitations there's always the 
Professional that has none. And if you prefer VS use 
it, who forbids you?
Comment by Luigi D. Sandon on January 29, 13:31

Delphi Starter Edition 

 Will the pricing be $199 worldwide?
 What's the deal on upgrading to a new version of the
starter, will it be 50% ie €99?
Comment by jack on January 29, 14:20

Delphi Starter Edition 

@ Chris: If you consider that, until a short time ago, 
we could download the Delphi Turbo Edition for free 
and develop commercial applications with it, without 
restrictions of any kind, you should be able to 
understand how much many people may dislike 
Embarcadero's money-hungry software distribution 
policy, which destroys the expectations of a community 
of developers that CodeGear had created.

Moreover, Embarcadero is far from giving Delphi away 
because a price like $199 is not pittance.

Obviously, if is fair for a company to get profits 
from their products but imposing limitations on the 
incomes that a developer obtains with his own work is 
indecent. So, if I am a bad developer, I am allowed to 
continue to use the Starter Edition. If I make 
progress and I manage to create good applications 
using the same edition, then I must pay Embarcadero. 
What sense does it make? It's as if I sold 
paintbrushes and I expected famous painters to pay 
them a higher price than mediocre painters.

Again, functional limitations are more than 
legitimate, but spying on the incomes of developers 
sounds very greedy. I'm sorry but this attitude puts 
my back up.

And don't forget that a stable version of Lazarus is 
round the corner. I have a feeling that, quite 
shortly, a lot of Delphi developers may just kiss 
Embarcadero goodbye.
Comment by Pasquale Esposito [http://www.espositosoftware.it] on January 29, 22:17

Delphi Starter Edition 

Even 20$ would be still too much for a starter edition!!
They should ship it for free; and even then it will
get very very hard to attract new developers. nobody
wants to learn delphi!
Comment by Chris on January 29, 23:26

Delphi Starter Edition 

Pasquale Esposito wrote: 
"And don't forget that a stable version of Lazarus is 
round the corner."

What does this mean?
Is Lazarus quite unstable at the moment?
Is there some big announcement in the offing?
My impression of Lazarus was that it was a relatively
quiet community that was also rather cliquey and not
too much groundbreaking stuff. 
The website looks stuck in 1996 and the IDE looks like
Delphi 2
Comment by on January 30, 12:49

Delphi Starter Edition 

The Lazarus IDE may seem obsolete (even though yours is 
a subjective opinion) but has the enoumous advantage 
that it is absolutely free.

The Lazarus project is alive and kicking and the 
language and IDE are regularly updated by a community 
that is growing day by day.

More importantly, as it is freeware and open to anybody, 
the project cannot be discontinued, while Embarcadero 
may go bankrupt sooner or later, especially if they 
continue with their money-hungry policy which prevents 
newbies from approaching programming.
Comment by Pasquale Esposito [http://www.espositosoftware.it] on January 30, 14:36

Delphi Starter Edition 

@All: On pricing - it is a starter edtion. If you don't 
have a product up and running after one year or a 
service that pays more I doubt that the startup has a 
future. In this context the question for the update 
makes no sense from this point. The hobbyist we will 
see.
Comment by Michael Thuma on January 30, 17:22

Delphi Starter Edition 

 I am obviously missing something here. I have used Delphi for 
many years. I have a paid for Delphi Enterprise version. I also 
work in Visual C# which I have not had to pay for as it is the 
Express Edition which does most of what I need so far. When I 
want to go to a full VS Edition it will cost me very little as I am a 
registered MS developper and it comes with a whole lot of 
software with my subscription. I cannot see how $100 for a limited 
version of Delphi with complex restrictions is a good deal, 
competitive or going to lure a whole new generation of developpers 
to Delphi. They are both fantastic languages but Delphi is not even 
in the same ballpark when it comes to marketing, support, service 
and attracting new developpers.
Comment by John on January 30, 22:08

Delphi Starter Edition 

WOW!!! Just find out through Andreano Lanusse's blog 
http://www.andreanolanusse.com/blogen/delphi-xe-and-cbuilder-xe-
starter-editions-officially-announced/ , they allow third party 
components, this is good!!!
Comment by Jorge [] on January 31, 10:55

Delphi Starter Edition 

 It is here and it is good!
Comment by Michael Thuma on January 31, 11:38

Delphi Starter Edition 

 As I can read in the Features Matrix, it lacks many
(*many*) important features of the Professional
version, right?

Too many cuts for use in production. Is much less than
a "Professional".
Comment by Chandra on January 31, 15:53

Delphi Starter Edition 

@Chandra: obviously, it lacks many features of the 
Pro SKU. Did you expect a "Pro for Free" or almost 
(aka "Greed Edition")?. If you are "in production", 
you should have no problem to buy a Pro, right? This 
is a version aimed to hobbyists and small startup, 
not to professional developers and established 
companies. Yes, it is much less than 
a "Professional", it's a "Starter", isn't it?
All those people crying for poor hobbyists unable to 
buy a Pro are taking away their masks and showing 
that what they really want is a free Delphi Pro - at 
least - for full commercial development for their not 
free applications? C'mon folks... there are people 
writing great software using vi and a command line 
compiler - Inno Setup was written using Delphi 2 
until lately. If you're a good programmer you can 
write good software with this version too - and earn 
enough to get a Pro.
Comment by Luigi on January 31, 19:24

Delphi Starter Edition 

Here is my take on this.

Ok so you're(or were) a developer. You've probably
been using Delphi along your programming carreer. Or
maybe you've been out of it for years and want to get
back into prograsmming.

You have a software idea that kicks ass and you're on
a tight budget.

You buy Delphi Starter to... d'oh! start :-) and see
if the product has a future.

CASE 1:

You see you're getting hundreds of purchases. Buy Pro.

CASE 2:

No one is buying it. Develop something else.

Csse 3:

A company sees potential in the product.
They hire you and need to buy pro :D

Doesn't look that bad to me :-)

Sounds reasonable and with lots of potential.

If it goes wrong for any reason, you've not spent
thousands. Meanwhile, you can still learn using it and
maybe find a new job.

What's wrong with this?

Andrew
Comment by Andrea Raimondi on January 31, 20:40

Delphi Starter Edition 

OK, people say, Starter edition is for startups.
What does a young software company need? A good and 
efficient tool to create a new software. Delphi is good, 
but Starter edition has too many technical limitations to 
be efficient (no refactoring, no class completion, no 
code completion, ...). So what would be the reason for 
startup to choose Delphi?
Comment by ALB [] on January 31, 22:12

Delphi Starter Edition 

It seems to me that some people are missing the point
of the starter edition.

Let's come up with a few examples which - in my
opinion - justify the purchase of the starter ediion.

CASE 1 - Open source projects:

Sey I want to start an open source project.
Using starter, I can. I can't connect to DBExpress,
right, but there's ADO too isn't it? So that's a non
issue cause you'll be using DBExpress mainly on bespoke
specific projects. I have yet to see an open source
project which uses it.

CASE 2 - Single developer:

I am a single developer and want to make some money:
right, I could be using Visual C# Express, till I find
out that not everyone wants to keep up with dotNET
updates. Delphi allows you to detatch from that.

CASE 3 - Small team:

Say I've teamed up with some devs, not all of us have
the full blown version and we are not a company yet.
Starter edition caters for tight budgets.

Now let' see the revenue side:

Case 1 has no revenue -> we're fine.
Case 2 has revenues -> let's see what happens.

Single developer revenues.
CASE A:
My project is successful, I start getting purchases
for $2000(say it's priced at $20).
Since I *already* have purchases for $2000, I just
upgrade with a $100 discount. Fair and can be done.

CASE B:
My project is *NOT* successful(same $20) and I only
get $200 from it. I am still fine. 

Now let's go on case 3.  It still has revenues.

Developer group revenues.
CASE A:

Project is successful, start getting purchases for
$2000(say it's priced at $20).
Now, this is the trick: if it's 5 of us, each
developer gets $400, so no need to upgrade(as I see
it, IANAL though).

CASE B:

Project is *EXTREMELY* successful, getting purchases
for $5000. Now it's $1000 each and we all got to
upgrade. The trick here is that even if we don't have
that money right away, we still *KNOW* it's being sold
and it works for us, so that becomes an investment
based on purchases. People *ARE* buying it and it thus
makes sense to invest money in that regard.

CASE C:

Project is not successful, we're getting orders for
$200, we're still fine because that's far from the limit.

The idea of the $1000 upper limit, in my opinion, is
founded on the fact that even if you don't have that
money right away, you can *invest* money into buying a
limitless version because it makes business sense.

Also keep in mind that Embarcadero is providing an
application showcase of Delphi apps and that might
help reaching a wider market, because lots of people
will be going to check that.

Please remember that Embarcadero sells a wide range of
products, hence it would make sense to customers go
and check what is there.

But this is just my take and, as usual, I am not a
lawyer ;-)

Andrew
Comment by Andrea Raimondi on February 1, 06:46

Delphi Starter Edition 

Well, nive to have it of course.

But honestly, what we (mid size AT company) need is
primary a 64Bit native code compiler (I am not
speaking about a command line compiler). 

May be also more quality and a more stable IDE that
can handle a working day with 10+ projects in a
workspace / group without hangs an crashes.

Roman
Comment by Roman [] on February 1, 12:17

Delphi Starter Edition 

 Revenue <> Profit

Andrea Raimondi,

You may write 10000 explanations more. These will not 
ensure people to buy even better product when they can 
use something else for free.

This company is not getting any smarter.
Comment by Dima on February 1, 14:18

Delphi Starter Edition 

@Dima: please write at least one explanation about 
how Embarcadero could give away for free a Delphi Pro 
and avoid to go bankrupt in a few months, or at least 
to shutdown the product because revenues are too low 
against development expenses.
IMHO the greed of some developers is really blinding 
their eyes. I really don't understand what's the 
problem when as you state you can use other free 
products. Why do you want Delphi for free, and 
nothing else? It looks there are still reasons to 
prefer Delphi over free alternatives, just you want 
it free anyway, right? Who pays for its development? 
Are you paid to develop, or do you give your software 
away for free?
Comment by Luigi D. Sandon on February 1, 16:48

Delphi Starter Edition 

Luigi,

I'll give you even two examples:

Aptana (http://www.aptana.com)
Microsoft Visual Studio Express 
(http://www.microsoft.com/express/)

Where did I say about giving away Pro version for 
free?
They could simply make their products free for non-
commercial apps or educational purposes. This could 
have better future impact.

Low cost version without code completion is an absurd. 
Even free products these days have it.
And they make a lot of such a stupid mistakes.

PHP, Ruby, C++ Builder IDEs who sponsor this? They are 
wasting time and money a lot. This is my opinion.

Comment by Dima on February 1, 18:09

Delphi Starter Edition 

Luigi, i think that the license is enough limit: "no
more $1000". Why take features to the software?. This
will only cause suffering to the potential customer.
As ALB says, "Starter edition has too many technical
limitations to be efficient. So what would be the
reason for startup to choose Delphi?".

If the license already limit the use... I don't
understand why cutting technicals features (well
really... yes I understand: there is no way to verify
that customers who make more than $ 1000 to buy the
program; then they cut just in case...).

This is not to give away their program (maybe Delphi
Professional in this case), it is customer loyalty,
fidelity. If a customer builds his software with my
low price tools (but *complete* tools), in the future
the customer will pays for mi complete Delphi
Professional.

If my tools are expensive and there is no a cheaper
version (I'm not talking toys), the customer goes to
Microsoft, Oracle (Java), etc... This is to catch
consumers when they have no money, so that in the
future I get paid more.

PS: By the way, Luigi, I've already purchased several
licenses of Delphi Professional. I mean, it's not my case.
Comment by Chandra on February 1, 18:24

Delphi Starter Edition 

@Dima: good examples? Aptana, Eclipse based (huge 
savings on development...), little more than an 
editor, no compiler, no libraries.. just bought by 
Appcelerator, no longer a standalone company.
VS Express, an IDE heavily subsidized by the huge 
revenues MS makes in other sectors, whose main reason 
is to sell more expensive MS software. How could you 
compare them with Delphi, an IDE + libraries fully 
developed by Embarcadero, and probably one of the its 
revenue generators itself? Guess you should choose 
better examples.
Show me a real company that can give away for free 
its main, non-open source product and did not end up 
acquired (or worse, bankrupt). Why MS does not give 
Windows or Office away for free? There are free 
alternatives, aren't there? Yes, Oracle can give some 
Java away for free, did you ever buy high-end 
database licenses from them? Prices go easily in the 
six digit range. Despite free alternatives like 
Postgres or FB... :D And if you don't buy maintenance 
you can't get patches.
"Free for non etc. etc.". No way to enforce it 
seriously, and you know. That's exactly the "greed 
edition". "Yes, mama, I promise I will be a good 
boy..." C'mon!
Customer loyalty and fidelity is pretty useless if 
too many don't buy and if you can't pay your 
developers and everything around.
Comment by Luigi D. Sandon on February 1, 22:22

Delphi Starter Edition 

Comparing MS and Emb is like comparing apples and oranges.

MS
---

- Pushes mostly the NET world
- Earns loads of income by being pervasive in the   
  Windows application space
- When you pay MSOffice $1000, you're actually paying 
  for MS Express products(and a bunch other things...)

The same isn't true for Emb, which does *NOT* earn the
same figures. 

Oracle can give away Oracle XE just because they make
more or less the same money that MS does, and anyway
limits are heavy there as well: one of the biggest
limit is no PL/SQL developer interface(yes, it's
awful, but better than nothing, right?).
Hence all of the IDE stuff isn't being deployed.

Once again, I think the $1000 limit is thought out
that way because there's a business case for upgrading
in case you reach it!

I really don't see the problem with it.

Andrew
Comment by Andrea Raimondi on February 2, 06:32

Delphi Starter Edition 

Seems it does not have dcc thus developer can't 
install most 3rd party components.

FAIL
Comment by Pratt on February 3, 15:37

Delphi Starter Edition 

 The problem is that this version is too limited and 
it's not free. 
The Startup version should be 300-400 even 500 USD but 
have full CodeTools and Debugging, that way it would 
almost be a Professional version but cheaper and could 
compete with VisualStudio and Eclipse.
I understand that Embarcadero doesn't sell other stuff 
like services and apps like Microsoft, Oracle, IBM or 
Google. If Embarcadero wants to be in business at all 
with the great migration to C# and Java some very 
clever marketing tricks must be used like giving Free 
versions to universities in most countries with the 
only restriction of selling apps and also have a 
reasonably priced version like this one but without 
the CodeTools and the Debugging restrictions, only the 
most common libraries and no 3'rd party ones except 
for the free ones like Indy, Synapse, Zeos and 
PascalScript.
If Embarcadero doesn't make any money out of Delphi 
how would that help at all ?
You need to go to the universities and schools all 
over the world to secure the knowledge about Delphi 
technologies and ObjectPascal and then company owners 
will consider using Delphi just like they did with 
Pascal and C many years ago, now Java is being taught 
in schools and it's very popular because of this also 
Java is CrossPlatform, supports Android and Eclipse is 
free, unless Oracle kills Java it will be a serious 
competitor for many years also because C# is not truly 
CrossPlatform even if it claims to be.
Embarcadero needs to have an aggressive marketing 
strategy selling to as many people even for a smaller 
price and distribute the knowledge to students for 
free. Being cross-platform today is not an option, you 
must support at least the most commonly used platforms 
and also have 64 bit support and keep an eye on web 
technologies, parallel processing and clusters, maybe 
use ideas from Google Go language for parallel 
processing and other stuff like Linq and full 
remoting.
Embarcadero needs to act now or be sorry tomorrow as 
companies complete their migration to C# and Java.
Lazarus is a great IDE and probably the only one that 
would benefit directly from Delphi's death while C# 
and Java take large chunks out of it while it's still 
alive.
Comment by Andrew [] on February 9, 18:41


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