Delphi Handbooks Collection


Delphi XE Handbook


Delphi 2010 Handbook


March 24, 2010

Delphi Books By Country

Among the sales information of my ebooks, there is the stats of sales by country, which probably somehow represents Delphi usage around the world.

Among the sales information of my ebooks, there is the stats of sales by country, which probably somehow represents Delphi usage around the world. Of course, this implies English speaking developers and developers with the same absolute income.... but still I think it is representative, and some of the countries in which Delphi sells at most are at the top of my ebook sales as well. Notice that the data is overall PDF sales of the various handbooks over a three months period.

You can see the list of the 22 countries with most sales here on the side of the page (from the lowest selling of the best 22, Japan, to the best selling country overall, United States). [Yes, it is not with the top at top, but that's what my online shop provides.]

Consider that United States leads with less than 20% of the sales, Germany and Australia are between 15% and 10%, Italy, United Kindgdom and Netherlands are above 5%, all other countries are below 5%, down to Japan that is well below 1%. There are countries with less than 0.5% sales, which include Turkey, Taiwan, Estonia, Barbados, Malaysia, Russia, Greece, Croatia, Jordan, Colombia, Thailand, Slovenia, and Denmark.

Another interesting element, is that All EU countries together total over 40%, which is much higher than United States even at a pro-capita (or pro-programmer) stat. It is not a surprise that Delphi has good following in Europe. Some English-speaking countries (and with high income) seems to be above their actual sales, while countries with a strong preference for localized manuals (like France and Japan) seem to fall short.

But since I don't have a lot of information regarding Delphi sales, I can infer some from my experience... but also use this ebook sales stat as in input. Maybe some component vendors can share their sales by country information, as I doubt Embarcadero is willing to do so in public.





 

9 Comments

Delphi Books By Country 

You could expect much more sells in Brazil if there
was a translation to Portuguese... Unfortunately, not
many people here read English.
Comment by Carlos [http://www.firebirdnews.org] on March 24, 19:32

Delphi Books By Country 

Mexico and Finland are together in the list; by the
way, a soccer match between them is going to be play
today, i hope Mexico win :)
Comment by Julio on March 24, 21:29

Delphi Books By Country 

Great info Marco! Would you mind to be specific about 
Mexico's sales? One of my dearest interest is my own 
country's community, and every indicator is welcome. 
Thanks a lot!
Comment by Salvador Gomez Retamoza [http://salvador.oversistemas.com] on March 24, 21:45

Delphi Books By Country 

Marco, regarding the previous message posted by 
Carlos from Brazil, I would like to comment that I 
know that there is a version of your Delphi 2009 
translated to Portuguese current on sale through a 
publisher named infopress (www.infopress.com.br). In 
order to increase the book sales, I like to suggest 
to you inform through your blog the sales channel per 
country. I truly believe that this simple attitude 
might improve your book sales. I brought by myself 
the 2009 version here in Brazil and really 
appreciated. Best regards.
Comment by Fabiano on March 24, 23:11

Delphi Books By Country 

Any chance we can have a glimpse on the breakdown (in 
percentage) for all countries?
For example I am curious about how much (in 
percentage) is the Bulgarian community.
BG+RO being the latest EU members, etc. 
Comment by Gad D Lord [http://www.mtgstudio.com] on March 24, 23:35

Delphi Books By Country 

Hello Marco,

do you know what the left side coloured rectangle 
means? Can you believe nobody reads your books in 
a "low population" country as China? Uhmm
Comment by Andres F. on March 24, 23:52

Delphi Books By Country 

I agree to Cantu.
Comment by Edmar Frazao on March 25, 15:14

Delphi Books By Country 

Trying to respond to some of the comments:

- I had my 2009 book printed in Brazil, and it is 
probably right I should do more to promote it

- Mexico sales are at less than 1 percent, which means 
a few copies

- From other countries (like Bulgaria and Romania) I 
have no recorded sales. Don't know if the system I use 
does sell to these countries, though.

- Same (actually worse) for China. Lost of developers 
little money. My data doesn't reflect who is using 
Delphi, but who is buying it and services around it. 
That's quite different.

Remember, here we are talking of ebooks, so piracy is 
indeed significant. I won't expect many sales to 
countries with a limited copyright culture. And with 
little money (US Dollar equivalent) in developer's 
pockets.

-Marco
Comment by Marco Cantu [http://www.marcocantu.com] on March 25, 17:13

Delphi Books By Country 

I mostly buy ebooks these days because of the cost of 
shipping to New Zealand (and I have an ebook reader).  
However I wanted a physical copy of your latest handbook 
(it will be the 5th of your books to sit on my shelf) - 
purchased from Amazon (with a few other books to split 
the shipping).  I guess my purchase wont be reflected in 
the statistics.
Comment by Alister Christie [http://codegearguru.com] on March 26, 02:12


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