August 5, 2009
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
With the closing of the acquisition by MicroFocus (after some tribulation that made the original offer increase by 50%), Borland is now officially gone as a company. If you look at the stock value, its last close was on July 27th. The company started by Philippe Kahn in 1983 doens't exist any more. It would be interesting to go over its history of increbible successes (Turbo Pascal, Sidekick, Quattro, Paradox, Delphi, to name just a few) and astonishing failures (like the years it took to get out a cranky dBase for Windows), but it was certainly a company of great technical talent and a company that could drive the industry both in terms of technology and price tags.
Some of its legacy survives, but most of it is not among the goodies bought by MicroFocus (the ALM side of the business), but among the development tools and database technology that was acquired over one year ago by Embarcadero Technologies. At the time of that acquisition, the idea pushed forward was to keep the CodeGear brand and create an DatabaseGear brand alongside. This is apparently not the plan any more. All of the codegear.com sites are being redirected to the corresponding Embarcedero ones, and (from the early reports) the full-featured version of the next Delphi will actually be called "Embarcadero RAD Studio 2010" (as from this image taken from Chris Benson blog):
So as the Delphi community says bye bye to Borland, we are also saying bye bye to the CodeGear brand. Long live Embarcadero, Delphi's new home .
18 Comments
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
Home sweet Home;-). Big family, lots of brothers and sisters. MikeComment by Michael on August 5, 16:22
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
I STILL cannot pronounce it, let alone remember how to spell it...Comment by Ken Knopfli on August 5, 17:31
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
I thought CodeGear and DatabaseGear were better names than Embarcadero. The name changes need to settle down. Constant changes does not instill confidence.Comment by Kyle Miller on August 5, 18:43
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
It was only a matter of time. I have no idea how the Atlantic Ocean affects the pronunciation of Embarcadero, but it took the advent of the internet to learn that Delph-E was actually a product known as Delph-I over the water. An extra "a" between the "r" and "c" would be useful if they're looking for any more last minute eye candy for RAD studio 2010. Beyond that, the quicker Embarcadero deliver 64bit Delphi, the quicker they will see more revenue from us.Comment by Paul on August 5, 19:04
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
M-BAR-CUH-DARE-OComment by Mike on August 5, 23:48
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
I'm from Italy, A name too spanish style... It should be a name that is easy to read to me but not 'very nice, it's unserious. CodeGear is definitely better ( young and active )Comment by Mauro on August 6, 10:55
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
CodeGear was a lot better name and it had a nice logo. I don't think it is good for markieting to change name from CodeGear to Emb-something....Comment by Delphi Fan on August 6, 13:43
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
Hey, I like Embarcadero. I´m from Spain. :DComment by Juan Antonio on August 6, 23:09
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
I can utter the name of company easily in English, but especially in Russian :-)Comment by Valerian Kadyshev [http://www.studforum.ru] on August 7, 05:07
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
Just hope it won't be sold to a Welsh company one day...Comment by Luigi D. Sandon on August 7, 13:02
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
I can only rejoy to the news. So far the continuation of Delphi in the hands of people who care about it seems like a re-birth of the product to me. The product is evolving but more importantly so far, Embarcadero is providing the credibility to make this a serious option for developement. The native code rather than manage code idea is also resurfacing all around in comercial projects. I am not saying Native code will be back to replace managed code but rather will be a second avenue making our developement rich with two avenues. In the end the progarming comunity cannot afford to not have an alternative to Microsoft's tools. And C++/C# does not suit all projects.Comment by C.Roy on August 7, 19:04
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
Good in a way. It means the real soul is now with Embarcadero and that parasitic abomination that asset stripped it and then collapsed under its own absurdity has been swallowed up and digested. What's hard to pronounce about Embarcadero? It's a great name, I cannot see any possible problem whatsoever about pronouncing it. Eh? Go figure.Comment by Ossian [http://www.objecttree.com] on August 8, 01:35
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
RAD Studio, Delphi, C++Builder, and Delphi Prism are the product brand names. Several of you have posted the phonetic pronunciation of Embarcadero. The derivation is that an Embarcadero is a place where you embark - as in a port, pier, airport, etc. So our company helps you embark on your development journeys. It's still wonderful to be here at Embarcadero Technologies. There is more investment in developer tools now than there was in the last years at Borland. This means more quality, more performance, more capabilities across more databases and platforms now and in the future. Come join us online at CodeRage 4 - September 8-11. Or we'll see some of you at upcoming conferences and road shows throughout the remainder of 2009.Comment by David Intersimone "David I" [http://blogs.embarcadero.com/davidi] on August 11, 00:03
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
I come form thailand >> I like name EM... (m-bar-ca-de-ro ?)=> thai style.Comment by akaradach [http://www.gigasolution.in.th] on August 13, 18:46
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
" I STILL cannot pronounce it, let alone remember how to spell it... " I agree, Embarcadero is a poor name, Sorry Embarcadero company, I understand you want to wear the name a like drag. First most spell checkers say it's misspelled. Most people do not even know what Embarcadero mean as a word. Codegear is a down right, down to the point name. Great word to say, and easy to remember, and that great marketing, and great marketing mean higher revenue. So stop making RAD Studio wear your Drag.Comment by Ken on August 15, 05:27
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
It would be better if Embarcadero changes the name of the company in CodeGear. Embarcadero just sounds more like a Spanisch coffeeshop, not like an international software company.Comment by Scott on August 21, 18:30
Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
Hi marco I are waiting for a book on delphi 2009 or 2010 by you .. can we expect one in near future , Honestly I learned Delphi from your book (Delphi 2 if I m not wrong). Many like me need book to explore features of Delphi 2010Comment by Aamir on August 25, 17:24
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Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero
Comment by Joe White [http://blog.excastle.com/] on August 5, 15:58