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Delphi XE Handbook


Delphi 2010 Handbook


August 5, 2009

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero

With the closing of the acquisition by MicroFocus, Borland is now officially gone. The CodeGear brand is spawned when it sold its IDE business to Embarcadero is disappearing as well. If you are in the Delphi site, what's left is Embarcadero Technologies.

With the closing of the acquisition by MicroFocus (after some tribulation that made the original offer increase by 50%), Borland is now officially gone as a company. If you look at the stock value, its last close was on July 27th. The company started by Philippe Kahn in 1983 doens't exist any more. It would be interesting to go over its history of increbible successes (Turbo Pascal, Sidekick, Quattro, Paradox, Delphi, to name just a few) and astonishing failures (like the years it took to get out a cranky dBase for Windows), but it was certainly a company of great technical talent and a company that could drive the industry both in terms of technology and price tags.

Some of its legacy survives, but most of it is not among the goodies bought by MicroFocus (the ALM side of the business), but among the development tools and database technology that was acquired over one year ago by Embarcadero Technologies. At the time of that acquisition, the idea pushed forward was to keep the CodeGear brand and create an DatabaseGear brand alongside. This is apparently not the plan any more. All of the codegear.com sites are being redirected to the corresponding Embarcedero ones, and (from the early reports) the full-featured version of the next Delphi will actually be called "Embarcadero RAD Studio 2010" (as from this image taken from Chris Benson blog):

So as the Delphi community says bye bye to Borland, we are also saying bye bye to the CodeGear brand. Long live Embarcadero, Delphi's new home .





 

18 Comments

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

I just wish the new name were something I could 
pronounce. 
Comment by Joe White [http://blog.excastle.com/] on August 5, 15:58

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

Home sweet Home;-). Big family, lots of brothers and
sisters.

Mike
Comment by Michael on August 5, 16:22

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

I STILL cannot pronounce it, let alone remember how to
spell it...
Comment by Ken Knopfli on August 5, 17:31

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

I thought CodeGear and DatabaseGear were better names
than Embarcadero. The name changes need to settle
down. Constant changes does not instill confidence.
Comment by Kyle Miller on August 5, 18:43

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

It was only a matter of time. 

I have no idea how the Atlantic Ocean affects the 
pronunciation of Embarcadero, but it took the advent 
of the internet to learn that Delph-E was actually a 
product known as Delph-I over the water.   

An extra "a" between the "r" and "c" would be useful 
if they're looking for any more last minute eye candy 
for RAD studio 2010. 

Beyond that, the quicker Embarcadero deliver 64bit 
Delphi, the quicker they will see more revenue from 
us.
Comment by Paul on August 5, 19:04

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

M-BAR-CUH-DARE-O
Comment by Mike on August 5, 23:48

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

I'm from Italy,

A name too spanish style...

It should be a name that is easy to read to me but not
'very nice, it's unserious. 

CodeGear is definitely better ( young and active )
Comment by Mauro on August 6, 10:55

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

 CodeGear was a lot better name and it had a nice logo.
I don't think it is good for markieting to change name
from CodeGear to Emb-something....
Comment by Delphi Fan on August 6, 13:43

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

 Hey, I like Embarcadero. I´m from Spain. :D
Comment by Juan Antonio on August 6, 23:09

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

I can utter the name of company easily in English, 
but especially in Russian :-)
Comment by Valerian Kadyshev [http://www.studforum.ru] on August 7, 05:07

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

Just hope it won't be sold to a Welsh company one 
day...
Comment by Luigi D. Sandon on August 7, 13:02

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

 I can only rejoy to the news.  So far the 
continuation of Delphi in the hands of people who 
care about it seems like a re-birth of the product to 
me.  The product is evolving but more importantly so 
far, Embarcadero is providing the credibility to make 
this a serious option for developement. The native 
code rather than manage code idea is also resurfacing 
all around in comercial projects.  I am not saying 
Native code will be back to replace managed code but 
rather will be a second avenue making our 
developement rich with two avenues.  

In the end the progarming comunity cannot afford to 
not have an alternative to Microsoft's tools.  And 
C++/C# does not suit all projects.

  

Comment by C.Roy on August 7, 19:04

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

Good in a way. It means the real soul is now with 
Embarcadero and that parasitic abomination that asset 
stripped it and then collapsed under its own 
absurdity has been swallowed up and digested.

What's hard to pronounce about Embarcadero? It's a 
great name, I cannot see any possible problem 
whatsoever about pronouncing it. Eh? Go figure.
Comment by Ossian [http://www.objecttree.com] on August 8, 01:35

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

RAD Studio, Delphi, C++Builder, and Delphi Prism are 
the product brand names.  Several of you have posted 
the phonetic pronunciation of Embarcadero.  The 
derivation is that an Embarcadero is a place where 
you embark - as in a port, pier, airport, etc.  So 
our company helps you embark on your development 
journeys.

It's still wonderful to be here at Embarcadero 
Technologies.  There is more investment in developer 
tools now than there was in the last years at 
Borland.  This means more quality, more performance, 
more capabilities across more databases and platforms 
now and in the future.

Come join us online at CodeRage 4 - September 8-11. 
Or we'll see some of you at upcoming conferences and 
road shows throughout the remainder of 2009.
Comment by David Intersimone "David I" [http://blogs.embarcadero.com/davidi] on August 11, 00:03

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

 I come form thailand >>
 I like name EM... (m-bar-ca-de-ro ?)=> thai style.
Comment by akaradach [http://www.gigasolution.in.th] on August 13, 18:46

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

" I STILL cannot pronounce it, let alone remember how to
spell it... "  I agree, Embarcadero is a poor name,
Sorry Embarcadero company, I understand you want to
wear the name a like drag. First most spell checkers
say it's misspelled. Most people do not even know what
Embarcadero mean as a word. Codegear is a down right,
down to the point name. Great word to say, and easy to
remember, and that great marketing, and great
marketing mean higher revenue. So stop making RAD
Studio wear your Drag.
Comment by Ken on August 15, 05:27

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

It would be better if Embarcadero changes the name of
the company in CodeGear. Embarcadero just sounds more
like a Spanisch coffeeshop, not like an international
software company.


Comment by Scott on August 21, 18:30

Bye Bye Borland, Bye Bye Codegear, Long Live Embarcadero 

Hi marco 
I are waiting for a book on delphi 2009 or 2010 by you 
.. can  we expect one in near future , Honestly I 
learned Delphi from your book (Delphi 2 if I m not 
wrong). Many like me  need book to explore features of 
Delphi 2010
Comment by Aamir on August 25, 17:24


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